If I Can Dream: Elvis Presley with the Royal Philharmonic Orchestra (CD)
Description
Description
Press/Radio
Campaign to include TV, Print, and Online interview exclusives with media including but not limited to USA Today, Rolling Stone, NY Daily News, NPR, Billboard, AARP, Good Morning America, etc.
Song premieres planned for 6 of the 14 tracks from the album with major online media outlets
SIRIUSXM/Elvis Radio to feature If I Can Dream in exclusive programming and on-air premieres of tracks from the album; additional programming around the 80 th birthday slated through the year.
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Marketing
Song premieres planned starting August 12, through album release with major online media outlets plus during Elvis Week (Aug 10-16) in Memphis, TN with the first live playback of "&"ldquo;If I Can Dream"&"rdquo; on the north lawn of Graceland
Elvis Week Events: First listen of "&"ldquo;If I Can Dream"&"rdquo; during the First Day Of Issue USPS ceremony, Fan Listening Event at the Automobile Museum w/ special guest Priscilla Presley, Elvis Insiders panel discussions
Media week planned for Nov 2-Nov 8 w/ Priscilla Presley completing key interviews; likely to include Michael Bubl"&"eacute; in one key piece.
Country Outfitter year-long campaign featuring exclusive merchandise (American Rebel blue suede boots) to culminate with an exclusive interview with Priscilla Presley, social media support and content reveals through October
Social Media
Robust campaign launch in early August through album release to use key media including video interview clips with Priscilla Presley, Michael Bubl"&"eacute;, Don Reedman, Nick Patrick, Duane Eddy, and more to tease the release
#elvisdream used to launch the campaign and will continue throughout
Content "&"lsquo;unlock"&"rsquo; campaign to launch mid-October
Key influencers tweet and use various social channels to celebrate Elvis throughout the 80 th birthday year (kicked off in January with the likes of Justin Timberlake, Miley Cyrus, James Burton, Hayley Williams of Paramore, etc.
Specifications
| Language | English |
|---|---|
| Product Dimensions | 5.61 x 4.96 x 0.37 inches; 3.52 ounces |
| Manufacturer | Legacy Recordings |
| Original Release Date | 2015 |
| Run time | 49 minutes |
| Label | Legacy Recordings |
| Number of discs | 1 |
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